With youthful exuberance and fresh energy, Sonam Kapoor steps into the brand world for ITC Vivel as the new brand ambassador, starring in the latest TVC. Over the years, ITC Vivel has given consumers the experience of soft and well-nourished skin with their range of soaps. Set in the midst of the richness of aloe vera and a world that is curated in nature, Sonam Kapoor captivates as a symbol of natural beauty, appealing to the sensibilities of young, contemporary Indian consumers.
Conceptualized by Brand David, the campaign is set against a backdrop that exudes freshness, dawning the spotlight on Vivel’s star ingredient – the bounteous Aloe Vera. The delightful film with Sonam highlights the gentle and nurturing attributes of the Vivel Aloe Vera Soap, rendering it the perfect choice for individuals of all age groups.