Ranveer has invested an undisclosed amount in boAt, becoming a key stakeholder in
its future. As part of the deal, he has been signed on as the official face of boAt’s audio
products and will be the star of their immersive new campaign, “Lost in Nirvana”.
Mumbai, January 29, 2024:
boAt – India’s pride and world’s second largest audio wearable brand today announced a
partnership that electrifies the industry – Bollywood powerhouse Ranveer Singh has not only joined the boAt family, but also invested an undisclosed amount in the company, becoming a
key stakeholder in its future.
This dynamic alliance transcends traditional brand endorsements. Singh’s entrepreneurial spirit and deep understanding of Gen Z and millennial audio preferences make him a strategic
asset for boAt. His investment signifies belief in the brand’s vision, further fuelling its growth trajectory across India and in the world.
“Ranveer’s infectious energy and passion for music resonate perfectly with boAt’s core
values,” said Aman Gupta, Co-founder, and CMO of boAt. “His investment and strategic
involvement validate our mission to revolutionize the audio experience in India. Together, we’ll
push boundaries, redefine sound, and create a community that thrives on passion and
innovation.”
Ranveer Singh, who is known for his electrifying performances and impeccable style, expressed his excitement about the partnership, stating, “boAt’s commitment to best-in-class sound and youth connect resonates deeply with me. Investing in their journey is more than just a financial decision; it’s about co-creating a revolution. Get ready for boAt to amplify the sound of India like never before!”
This partnership marks a new era for boAt, solidifying its position as a brand that not only
embraces cutting-edge technology but also champions youth culture and audacious dreams.
With Ranveer Singh on board, boAt is ready to turn up the volume and rewrite the future of
sound in India. This electrifying collaboration sets the stage for Ranveer Singh’s pivotal role in boAt’s
upcoming campaign for ‘Nirvana series’ boAt’s sub-brand offering premium & superior
audio products which includes TWS, and headphones crafted for the ultimate listening
experience. The 360-degree campaign, conceptualized and executed with Bangalore-based
creative agency Talented, captures the euphoric state of immersing oneself in the enchanting soundscape delivered by boAt’s Nirvana range.
Ranveer is seen in a never-before avatar as he leads viewers on a sonic odyssey
through the ‘Lost in Nirvana’ campaign. The campaign unfolds through captivating ad
films inviting audiences to experience the Nirvana range’s exceptional features such
as an impressive 120 hours of battery life, boAt signature sound, and cutting-edge Active
Noise Canceling technology.
So boAtheads, get ready to lose yourself in the #NirvanaByboAt experience with Ranveer
Singh at the helm.