Powered by its ‘CulTech Curation Matrix’, the independent integrated agency’s research-based and
tech & culture-led creative strategies have earned them 200+ awards and 16 ‘Agency of the Year’
titles in 2023 alone.
21st December, 2023, Mumbai: The last quarter of 2023 saw White Rivers Media do campaigns
for Frooti, Dettol, Tata NourishCo, Astral, Crunchyroll India, boAt, Pass Pass Pulse, Chingles,
Glenmark Pharmaceuticals, Zoomcar, Radico Khaitan amongst others.
The agency has seen its business grow on the back of generative AI activations, trend-setting
influencer-brand integrations, and evocative digital films, delivering a diverse set of strategic and
tactical campaigns for brands across categories.
This year also saw White Rivers Media launch WRM Digital Studios, an agile digital-first production
arm. The studio brought to life Astral Foundation’s initiative to support Rajasthan’s eco-feminist
Piplantri village, a drought-proof oasis that celebrates the birth of its daughters by planting
saplings.
https://www.youtube.com/watch?v=orTOCb_WIuo
Another original production, the #DettolProtectsTomorrow digital film, encouraged the nurturing of
childhood curiosity and learning, empowering today’s parents to let their children explore without
fear of germs, with the protection of Dettol.
https://www.youtube.com/watch?v=YfPTOWpY1Zs
Swiggy Dineout captured hearts in the cluttered Indian festive season with the #TogetherWaliDiwali
film. Reliance Jewels adorned their new collections with films that rekindled India’s love for
traditional art. All were conceptualised and produced by WRM.
WRM in collaboration with the Curativity platform created from scratch the identity of ‘Say Never’,
the brand-new caffeine-based energy drink from Tata NourishCo.
The agency is also entrusted with expanding Frooti’s online presence, while tailoring a bespoke
short-video content strategy for Zoomcar.
In addition, the agency landed big hits in the AI and CGI arena with compelling content envisioned
and engineered for DS Group’s Pulse Candy, Zee5 Global, and Universal Pictures India amongst
many others.
https://www.instagram.com/reel/C03D1JHCBWD/?igshid=MzRlODBiNWFlZA%3D%3D
WRM also carved an all-new niche in the localisation of international internet sensations for India.
They brought the multicultural international dance group The Quick Style to the country on
multiple occasions, with their most viral piece of content coming from the boAt collaboration.
The agency also collaborated with boAt to bring global YouTube superstar IShowSpeed to India,
who thoroughly enjoyed getting caught up in World Cup fever.
Shrenik Gandhi, Co-founder and Chief Executive Officer of White Rivers Media, said “I want to
thank all our clients who took creative leaps with us; it’s with their trust that we’ve been able to apply
our deep-rooted understanding of subcultures to avant-garde mediums for new-age audiences. Our
ethos to ‘Be the Most’ to build on being the best has been a testimony of how rewarding this year has
been for us. We are grateful and geared up for 2024.”
Reinforcing their leadership status in the entertainment marketing ecosystem, WRM splashed a
larger-than-life Gadar 2 mural on Mumbai’s tapestry for Zee Studios, crafted a unique Oppenheimer
experience on WeTransfer for Universal Pictures India, and spearheaded digital promotions for
some marquee shows from Sony LIV and Amazon miniTV.